Chappies is a brand of bubblegum introduced in South Africa in the late 1940s. Chappies was created by Arthur Ginsburg while working for Chapelat Sweets, a Johannesburg based confectionery manufacturer, as a competitor for the well established Wicks bubblegum.
The name Chappies became a genericized trademark, becoming synonymous with the word bubblegum, in part because shopkeepers used it in lieu of coins to give change to patrons, and because of the inclusion of "Did you know" trivia on the inside of the wrappers.
By the late 1970s the brand had spread to Zambia, the Congo area, and Rhodesia (now Zimbabwe), and held a local market share of 90%. It was at this time that Ginsburg and his partners decid